Interactive content can be key to converting your audience into loyal customers and should be part of your marketing strategy mix. These can be as simple as an online poll or QR code or more complex videos and games that engage your audience. This type of content is also great for improving SEO, data collection, and customer insights.
When deciding how you want to engage your audience you should set goals for the information you are looking to collect. You may want very specific information from your audience or you may want specific reactions from your audience and the interactive content you choose should align with that target. With the holidays coming up, for example, you may want to run a poll or quiz on your social platforms to help gauge the buying trends of your audience. If you are looking to increase your e-mail list you might consider adding interactive content such as QR codes or a discount pop-up on your website for new email registrations. If your marketing goals are focused on lead generation you may want to incorporate interactive forms or assessments to prospects to provide their contact information in exchange for valuable insights or results.
For brand awareness, increased loyalty, and brand differentiation you may want to take a different approach to interactive content. Think games, viral videos, or other entertaining content. Your goals should be to create content that encourages your audience to spend more time on your content, engage with your content, and share your content. One of the biggest benefits of creating interactive content is that it provides clear metrics for measuring performance. You can track user engagement, completion rates, conversion rates, and other key performance indicators to evaluate the success of your interactive campaigns.
Incorporating interactive content into your marketing strategy can be a powerful way to connect with your target audience, provide value, and achieve your marketing goals. Whether it's through quizzes, polls, calculators, or immersive experiences in virtual and augmented reality, interactive content is a versatile tool that can adapt to various industries and marketing objectives.