The importance of video in online digital marketing has been steadily rising. Investing in quality video ads brings more results for any advertising campaign. When users watch one of your video ads, they become more familiar with your product. As a result, they are ten times more likely to click on a future ad.
By leveraging Facebook video ads, marketers use this trend to their advantage. Likewise, retargeting users from video ads work because when someone takes the time to watch your ad, they’re signaling interest in your product or message. Knowing how to create scroll-stopping, engaging video ads on Facebook will help any marketer become instantly more competitive on the platform.