You might have experienced 360 photography from years ago. However, today, it is becoming an increasingly helpful tool to enhance your Google footprint. Three hundred sixty photos and videos are fun for customers to explore a location or a room to get more information before booking.
Adding a 360 photo to Google My Business listings has been known to boost engagement. Visual content is more straightforward and more accessible to recall than plain text.
Thanks to the rapid advancements of digital photography and VR imaging, 360 photos, and virtual tours are readily available. Interactive and engaging 360 photos let shoppers rotate and zoom in on a product image. They are known to allow for a closer look to help them feel confident in their online purchase.